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People of Purpose

Connecting people to their unique human experience through Purpose.

Aug 15, 2020

Rob Feakins has spent his career as a writer, executive creative director, and chief creative officer at some of the most respected advertising agencies in America. He has creatively led and won awards on some of the most recognized global brands in the world including Target, Citibank, P&G, BMW, Porsche, Four Seasons, Volvo, Hilton, and Goldman Sachs to name a few.

He is now taking his skills and applying it where it is needed most, helping brands, NGOs and charities activate their cause marketing and helping non-profits with issue raising instead of merely focusing on fundraising. 

Rob is an award-winning filmmaker and wonderful storyteller who is skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Over the last two years, Rob’s humanitarian films received over 20 awards from differing film festivals.

He creates inspirational films designed for social media that emotionally connect people to charities and causes. Rob has filmed and won awards for everything from ex-poachers in the Serengeti, to hospice caregivers, to homeless veterans. Rob shoots at cost for non-profits and charities as a way to give back. In his spare time, Rob is a hospice volunteer. 

Rob is a former member of Facebook's Creative Council, has advanced training in digital marketing from the Wharton School, evaluating social programs from MIT and humanitarian response to conflict and disaster from Harvard.

Rob has a strong legacy in pro bono work. In 2015, the work he led for Doctors of the World resulted in Ebola Workers being named Time's Person of the Year. In 2015, his agency launched Citi Bike in New York City which was later named Best Integrated Campaign of the Year by Ad Age and Creativity. Mashable named one of his agency's viral videos, for the Anti-Defamation League, as one of the 10 most inspirational viral films of the year. His agency created the first PSA video to hit YouTube's Top Ten Leaderboard. His agency’s campaign for Ad Council's Adopt A Foster Child is still running after 10 years. His agency’s campaign for Boost, to prevent high school kids from dropping out won numerous awards. He led the creative campaign for Mayor Bloomberg’s campaign to prevent grade school absenteeism. And he was a member of the Ad Council Creative Review Committee for 10 years and a Chair of the Creative Review Committee for 5 years.


Get to know more about Rob : ⬇️


Personal Pages

⚫ Instagram -

⚫ Twitter -

⚫ Facebook -


For All Humankind

Website -

⚫ LinkedIn -


Listen as we talk about: 👂🏽

🟦 How he found the People of Purpose podcast and what made him reach out

🟦 What got him involved in volunteering for charitable non-profit works and when did he start considering his self as a person of purpose

🟦 How a part of fulfilling his sense of purpose, led him to hone his craft as a storyteller

🟦 His mission and theme as a filmmaker


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