Simone and Malcolm Collins are co-authors of the
Pragmatist's Guide To Life
: A Guide to Creating Your Own
Answers to Life's Biggest Questions. Their book is a
ruthlessly pragmatic guide to creating your own answers to life's
Each of this book's four chapters covers one of the most
important questions a person must ask themselves:
Rather than give you answers to these questions, this guide
provides a framework that helps you develop your own answers while
equipping you with the neuroscientific tools necessary to transform
yourself into whomever you choose to be.
What is the purpose of my life?
How can I best realize the purpose of my life?
Who do I want to be?
How do I want other people to think of me?
The book was created as the work of a nonprofit institution
dedicated to helping people think through the big questions in life
without leading them to a specific answer. All proceeds from
the sale of the book go to the nonprofit, and not the authors
Originally a neuroscientist focused on brain-computer
interface and the evolution of human cognition (his work is on
display at the Smithsonian), Malcolm Collins felt he could learn
more about the way humans interact with the world and each other by
pursuing an MBA at the Stanford Graduate School of Business. There
he met Simone, his wife and co-author, who at the time was Director
of Marketing at HubPages.com
managing a team of 20,000 freelancers. Together they co-founded the
art commission marketplace ArtCorgi.com
, after which Malcolm became
Director of Strategy at South Korea's most desired source of
early-stage VC capital and Simone earned her graduate degree from
Cambridge while working in VC. The couple now runs a number of
travel companies (with a focus on Travelmax), splitting their time
between North American headquarters in Miami, FL and South American
offices in Lima, Peru.